Internet / Consumer

The Apax Funds have invested in the consumer, retail, and media industries for many decades, and in the past ten years has catalysed, in partnership with world-class management teams, the successful digital transformation of many businesses, pivoting towards investments in digital-first companies and away from traditional bricks and mortar.

16%
AGA’s Invested Portfolio
as at 31/12/2024
2
Core sub-sectors

Online marketplaces

The Apax Funds have a strong track record in investing in online marketplaces globally.

Consumer packaged goods

Focus on investments in well-positioned consumer packaged goods brands, where businesses can be improved through a combination of distribution growth, geographic expansion, digital development, new product innovation, and the strategic acquisition of complementary brands.

Trade Me

  • Internet/Consumer
  • Fund
    Apax IX
  • % of Nav
    3
  • Entry year
    2019
  • Current valuation
    €41.2m
  • Geography
    Rest of World
Website

Trade Me is New Zealand’s leading online classifieds platform for motor vehicles, property, and jobs, as well as the top generalist marketplace for both professional and casual sellers. As the country’s sixth most visited website, it attracts 40% of the adult population every month.