Apax IX agrees to acquire Genius Sports Group
The Apax IX Fund (“Apax IX”) has today announced that it has reached a definitive agreement to acquire Genius Sports Group, a global leader in sports data technology.
Established in 2000, Genius Sports Group is a market leader in the high-growth sports data, sports media and regulated sports betting sectors, specialising in the capture and distribution of real-time data. With a broad suite of products and strong relationships with leading sporting bodies, the opportunity is to scale the business by backing a successful management team to expand further the company’s offering and enter new markets.
AGA, whose shares are listed on the London Stock Exchange, provides investors with access to the investment expertise of Apax Partners through its investments in a diversified portfolio of private equity funds advised by Apax Partners as well as derived investments in debt and equity. In May 2016, AGA committed $350m to Apax IX.
Funds advised by Apax Partners to acquire Genius Sports Group
London – 30 July 2018 – Funds advised by Apax Partners (the “Apax Funds”) have today announced a definitive agreement to acquire Genius Sports Group, a global leader in sports data technology. The stake was acquired from founders, management, funds advised by Three Hills Capital Partners (“THCP”) and other minority shareholders. The transaction is expected to close in Q3 2018. Financial terms were not disclosed.
Founded in 2000 and headquartered in London, Genius Sports Group is a market leader in the high-growth sports data, sports media and regulated sports betting sectors, specialising in the capture and distribution of real-time data.
The company’s software is used by over 300 sporting bodies around the world to collect and distribute in-game statistics. It also offers a full suite of services to enable the likes of Major League Baseball, the English Premier League and the PGA TOUR to identify, combat and prevent betting-related corruption.
Through Betgenius, its sports betting division, the group’s technology is also used by over 150 licensed sportsbook operators in regulated markets around the world to maximise performance across their betting platforms, trading and customer engagement systems.
The acquisition by the Apax Funds will help the company further strengthen its existing operations and provide significant capital to pursue its international expansion, both organically and through strategic acquisitions to better position the company in the rapidly changing sports rights market. Under the terms of the acquisition, Genius Sports Group’s management team will remain in place and retain a minority stake in the company.
Gabriele Cipparrone, Partner at Apax Partners, said: “We have been attracted to the sports data market for some time, having seen live data and technology as key drivers of growth. Within this sector, Genius Sports Group stood out due to the breadth of its offering, its industry-leading technology, and its excellent reputation as a ‘high integrity’ data provider. The company has grown strongly in recent years and we look forward to working with Mark and his team to continue this growth as the company leverages new technologies to enhance its services.”
Mark Locke, Chief Executive Officer of Genius Sports Group, said: “We are excited to have Apax on board as we look to capitalise on the significant expected growth in the sports data and regulated betting markets, including substantial opportunities in North America.
“Our company’s values are founded on integrity, intelligence and innovation so it was critical for us to choose a long-term investment partner that embodies these principles and understands our vision. As we enter the next phase of dynamic growth, Apax is one of the few partners with the expertise, global presence and access to capital to enable us to achieve our goal of becoming the most trusted and most respected sports data technology company in the world.”
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About Apax Global Alpha Limited
AGA is a Guernsey registered closed-ended collective investment scheme incorporated as a non-cellular company that listed on the London Stock Exchange on 15 June 2015. It is regulated by the Guernsey Financial Services Commission.
AGA’s objective is to provide shareholders with capital appreciation from its investment portfolio and regular dividends. The Company is targeting an annualised Total Return, across economic cycles, of 12-15% (net of fees and expenses) including a dividend yield of 5% of Net Asset Value.
The investment policy of the Company is to make Private Equity investments in Apax Funds, and Derived Investments which are investments in equities and debt derived from the insights gained via Apax Partners’ Private Equity activities. The Company’s portfolio is expected to be allocated in approximately equal proportions between Private Equity and Derived Investments, although the investment mix will fluctuate over time due to market conditions, investment opportunities, cash flow requirements, the dividend policy and other factors. Further information regarding the Company and its publications are available on the Company’s website at www.apaxglobalalpha.com.
About Apax Partners LLP
Apax Partners is a leading global private equity advisory firm and over its more than 35-year history, Apax Partners has raised and advised funds with aggregate commitments of over €42billion as at 31 March 2018. Funds advised by Apax Partners invest in companies across four global sectors of Tech & Telco, Services, Healthcare and Consumer. These funds provide long_term equity financing to build and strengthen world_class companies. For further information about Apax Partners, please visit www.apax.com.
Apax Partners is authorised and regulated by the Financial Conduct Authority in the UK.